The Music Run Ft Hotlink
- Campaign Period
- Q4 2019
- Key Objective
- Relate the brand as a telco that brings much fun & energetic vibes.
- Key Message
- Think of hype, think of HOTLINK
- Shoutout via social media posting by KOL before & after event. Reliance on the youthful image of KOLs in line with HOTLINK target audience to consolidate brand identity.
Multiple story chain