Electrolux Fashion Care
- Campaign Period
- Q3 2019
- Key Objective
- Brand Ambassador engagement for household laundry series
- Key Message
- To partner with a well-known local designer as a campaign’s KOL in order to endorse Electrolux key features, outstanding technology, create reasons to believe, and draw lifestyle/fashion media and bloggers attentions.
- Homegrown luxury womenswear designer appointed as Brand Ambassador to suit targeted market